Online Digital Marketing
Educational Workshops - Day 1

Workshops

Parallel to the main conference, Digimedia.ME has organised a number of educational workshops to be conducted by leading practitioners in digital marketing.

The Day 1 workshops are a set of educational sessions covering various topics. Delegates are welcome to attend one or all of the workshops as they choose.

Day 1 Educational Sessions

9:00-10:30	Google University	Insights and practices into running a Paid Search Campaign. The Google University workshop is an extensive training course on how to enhance your business using Google Adwords.
10:40-12:20	Organic SEO	Technical training session on Organic Search engine Optimisation techniques and opportunities. 10 tips on Organic SEO practices, how to harness search to reach your audience the importance and influence of website design for Organic SEO
12:30-14:00	LUNCH
14:00-15:30	Effective Measure Master Class	How media buyers can use the Effective Measure Online website measurement tool. Identifying websites user statistics across Middle East Websites, helping to make informed media buying decisions.
15:50-17:00	Email Marketing Master Class	Using an email broadcast tool to create better email campaigns. How to build relevant contact databases, using templates to deliver well designed emails and how to create multi email engagement campaigns.