2010 Digimedia.ME Conference Speaker Profile
Rakan Brahedni

Passionate about new ideas, Rakan is at the forefront of Nestlé's drive to establish itself among the region's leading innovators in digital marketing.

Born to Saudi and British parents and having lived in the USA and the UAE, Rakan bridges so many cultural divides that he is a true citizen of the globalized world. With a degree in Management Information Systems, and extensive involvement in web-based communications, he can also claim to be a true "netizen" of the digitized world.

Rakan began designing for the web in 1996, around the time when the Internet was only just beginning to enter the mainstream. By 2001, he took his passion for web design to the next level and began to offer his services professionally. Over the next several years, he provided web design, web development and graphic design services to clients in the USA and UAE.

When Nestlé Middle East created the post of New Media Relationship Specialist in 2007, Rakan's multi-cultural background and extensive digital marketing savvy made him a natural choice. He has since spearheaded the food giant's online and new-media ventures, catering to 12 countries in the Levant and the Gulf.

In 2009 Rakan was elected as a member of the Advertisers Business Group Online Media Measurement Committee.