2010 Digimedia.ME Conference Speaker Profile
Lee Mancini

Lee Mancini is the Managing Director and founder of www.Sekari.com, an organic search engine optimisation and social media specialist digital agency based in Dubai. Lee’s career spans 13 years in Digital Marketing having founded Advertising CD Ltd a multimedia marketing company which was venture capitalized by British American Insurance and became part of BA Media Plc.

Lee moved to Dubai in 2002 and started working for KLM Royal Dutch Airlines as e-Sales Manager. Responsible for the marketing and promotion of KLM’s online sales, a role which saw Lee expand his experience throughout the Middle East region. Lee then moved on to work for Jumeirah as ecommerce Manager, helping to build the emarketing team and deliver a global search engine optimisation strategy across Jumeirah’s network of 11 hotels and prepare the companies ecommerce strategy for its planned expansion of 40 hotels in 3 years. Lee then moved on to Emirates Hotels and Resorts, as ecommerce manager for the newly founded and expanding hotels division of Emirates Airlines. Lee was entrusted with the delivery of an ecommerce platform and marketing strategy for the entire division.

Lee is passionate about digital marketing, search engine optimisation and social media and regularly publishes an article on SEO in Gulf Marketing Review.