2010 Digimedia.ME Conference Speaker Profile
Husni Khuffash

Husni Khuffash is Google's Country Business Development Manager for the UAE, Lower Gulf and Levant. He is responsible for developing and exploring strategic and operational initiatives in the region as well as providing market expertise for identifying growth opportunities for the region.

Husni is an entrepreneur and management professional with over 13 years of extensive experience in business development. During his career Husni has focused on analyzing business trends to establish business growth strategies, researching market structure and spearheading strategic initiatives to build business from the ground up, including efforts on revenues, marketing, sales and regional growth.

Before joining Google as a consultant, Husni founded his own enterprise – CommYOUnity, a specialized consultancy focusing in business development, sales structuring, e-marketing and online strategies. Prior to that he worked as Regional Manager for maktoob.com, the world's largest Arab web portal. During his time there, Husni set up the revenue model for Maktoob, establishing it as the leader within the online advertising industry in the region.

Husni's biggest passion is for the emerging markets, particularly the Middle East, considering the vast degree of cultural diversity and challenges it faces. He is fascinated by the role that technology plays in empowering people in those communities and has dedicated his career towards that passion. He was awarded the Best Marketing Campaign in 2009 by Jumeriah Group, and was included in Digital Broadcast Magazine's top 20 list of individuals shaping the MENA region's digital media for 2010.