2010 Digimedia.ME Conference Speaker Profile
Alexander McNabb

Alexander McNabb is group account director at Spot On Public Relations, based Dubai with responsibility for client services, counsel, management and the profitability of the firm's client account teams in the region. He has worked with information technology, media and communications in the Middle East for over 20 years, a career that brought him to the Gulf for the first time in 1986.

As a co-founder, editor and then publishing director of the Middle East's leading technology media house (ITP Ltd), Alexander launched more than 20 publications into that market over a ten-year period and was editor and publisher of leading regional titles such as Arabian Computer News and Comms MEA. He subsequently launched several market-leading publications in the Middle East children's and lifestyle media markets, including the launch of the region's first retail-tied consumer magazine, Living in the Gulf, for Spinneys.

Alexander is a well-known commentator on marketing, communications and social media issues as well as emerging technology and online communications trends and is a regular contributor to radio, television, print and web-based media. He's an experienced presenter and public speaker as well as conference moderator, MC and workshop leader. A columnist for Campaign Middle East, Alexander also writes for online media such as Arabianbusiness.com as well The Spot On Blog and his own blog.