Digimedia.ME Digital Marketing Conference Programme 2010

Day 1

9:00-9:40	Registration & Networking
9:40-10:00	Opening From Organisers
10:00-10:40	Keynote: Future Innovations in Digital	What are the latest innovations in digital, what does the future store for us and what should you look out for in an ever changing communications landscape. Craig Hanna - Training Director - Econsultancy
10:40-11:20	Internet Advertising...Its Y!ou and its right now!	The effects and opportunities of online advertising in the region and how in today’s economic climate there is a shift from traditional to more predictable and quantifiable advertising. With reduced budgets and the need for performance based results how 2010 could be the year for a dramatic shift to online. Ahmed Nassef - Vice President and Managing Director Middle East - Yahoo! Middle East
11:20-11:40	Have a Break by Nestle Kit Kat
11:40-12:30	Panel discussion: Building brands through a digital platform – the agency’s role	Traditionally companies built brands in the offline world through television, print media and the like. But today some of the most well known brands, Google, Facebook, Skype, all originated online. How can agencies help organisations build a successful online brand and are they currently equipped well enough to do so? Moderator: Rehan Khan Business and Technology Writer Rakan Brahedni - New Media Relationship Specialist - Nestle Sayed Abu Diwan - Digital Manager - General Motors Middle East Operations Dominic Parker - Managing Director - The Tribe Digital Michael Maksoudian - Brand Leader - TBWA\RAAD Middle East
12:30-14:00	LUNCH
14:00-14:40	Keynote: Linking the Social Islands: Reality Digital	Facebook, YouTube, Micro site, .Com and Mobile Discussing the importance of data portability and synchronisation, in order to manage brand equity and maximise ROI in the wider social web. Robert Procter - Head of EMEA- Reality Digital
14:40-15:10	Listening to customer sentiment through Social Media Monitoring	How can brands get the most out of social media, how is listening the most important first step in a social media strategy. Social Media monitoring provides a great insight into consumer sentiment. Local case studies on how brand monitoring can effect your bottom line. Mazen Nahawi - President- News Group International (Social Eyez)
15:10-15:40	A Dialogue with Virtual Users	The challenges and opportunities in developing the MENA region digital space, the relationship between the new virtual users and the brands talking to them. Xavier Gregory Layre - Chief Architect – Media Lab - DU
15:40-16:00	Have a Break by Nestle Kit Kat
16:00-16:50	Social Networking Power Panel: Dialogue – the new marketing?	It’s not just about social media. The Internet and the new thinking, platforms and services it is supporting have had a transformational effect on the way people interact with organisations and the brands they represent. Traditional media and advertising models are being challenged by a range of consumer behaviours that are increasingly disruptive, and companies in the Middle East are starting to recognise that customer service, satisfaction and communication are now inextricably linked online. Moderator: Alexander McNabb – Group Account Director – Spot On PR Fadi Khater - Marketing & Communications - Media Lab, DU Mazen Nahawi - President - News Group International (Social Eyez) Robert Procter - Head of EMEA- Reality Digital Caroline Whyatt - Portal Manager - AME Info Jamie Reed - Account Director - TBWA\RAAD Middle East
16:50-17:50	15 Minute Hot-Seat	3 digital creative agencies have 15 minutes each to present their latest and most creative digital work. Mark Hirst - Founder - Blue Beetle Dominic Parker - Managing Director - The Tribe Digital Michael Maksoudian - Brand Leader - TBWA\RAAD Middle East
17:50-18:00	Conference Day 1 Rap Up	Closing remarks by conference organisers

Day 1 Networking Evening

Enjoy a relaxed evening mingling with peers and other marketing professionals after the first day of the Digimedia.ME Conference. Drinks and canapés, provided by some of our key partners, will be served in the ambient surroundings of The Courtyard Café.

This is an excellent opportunity to meet with other industry specialists in a very unique outdoor setting.

Day 2

9:00-9:40	Registration & Networking
9:40-10:00	Day 2 Opening From Organisers
10:00-10:40	Online Trends and challenges for the Future	What does the future hold, what trends and challenges will affect the way we communicate online. A glimpse into the future from the eyes of the foremost Search companies. Mobile? Husni Kufash - Country Manager - Google
10:40-11:20	Power Presentation: Consumer behaviour in the Middle East.	Insights into Middle East online consumer behaviour the social demographics of an emerging Arabic user base. Sameh Lutfi - Head of Client Development, Maktoob Research - Yahoo! Middle East Maktoob Research
11:20-11:40	Have a Break by Nestle Kit Kat
11:40-12:30	Building an online business in the Middle East	A panel of seasoned digital professional will share first hand experiences on how to create and deliver a viable online business in the Middle East. Moderator: Kristie Goshow - Chief Opportunity Officer - SmartThynking JC Butler - CO Founder & Managing Partner - Dubizzle Mark Hirst - Founder - BlueBeetle Dominic Parker - Managing Director - The Tribe James Gosling - Business Development Director - The Entertainer Artour Severinov - E-Distribution Manager Middle East - Mövenpick Hotels & Resorts
12:30-14:00	LUNCH
14:00-14:20	Power Presentation: The shifting sands of online user-ship in the Middle East	A landscape view of how online user-ship in the region has developed over the years. Is the online audience that different from offline in today's world. With over 250 thousand online demographic respondents collected since 2009, lets see if the gulf between online and traditional audiences are as different as some claim. Brendon Ogilvy - Regional Director - MENA - Effective Measure
14:20-14:40	Power Presentation: Reaching the Middle East Online Consumer	Tips and advice on how to effectively reach the diverse Middle East Consumer. From campaign development to lead generation and sales, find out what you should be doing to reach more of the RIGHT consumers. Mohammad Khartabil - Sales Manager - Ikoo
14:40-15:30	Online Advertising Effectiveness	What should brands be doing to create effective digital advertising campaigns, How is the Middle East Landscape growing and what are the opportunities. Moderator: Zeid Nasser - Founder & CEO - Managing Director Mediame.com Mohammad Khartabil - Sales Manager - Ikoo Omar F. Koudsi - CEO & Co-Founder Jeeran Sameh Lutfi - Head of Client Development, Maktoob Research - Yahoo! Middle East Maktoob Research Brendon Ogilvy - Regional Director - MENA - Effective Measure
15:30-16:00	Have a Break by Nestle Kit Kat
16:00-16:50	Search For Success: The Power Words	An insight into how content is playing an ever increasing pivotal role in search engine optimisation. How content is still King, how form has taken over from function, how social media is changing the entire game plan and how new innovations from Google create new SEO opportunities. Moderating: Lee Mancini - Founder of SEO - Sekari Kirsten Spence - Web Operations Manager - Jumeirah Ken McEwan - SEO Technical Director - Sekari Albert Dias - Marketing and Technology Director - Musafir Zeinab Karaki - Google Account Strategist for the Middle East North African market - Google
16:70-17:30	Protecting Your Brand and your digital rights	The importance of a basic understanding of copyright and contracts for content creation – in short. Transferring your marketing campaign to the digital environment – contracts, contracts and contracts! Creating digital content the “easy” way – user generated content issues - are they manageable? Are there any laws you should consider in the creation of viral content? Fiona Robertson - The Rights Lawyers
17:30-17:40	Conference Closes	Closing Remarks by conference organisers

Day 1 Educational Sessions

9:00-11:00	Google University	The Google University workshop is an extensive training course on how to grow your business using Google AdWords. AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. This workshop will be covering techniques and practices on the power of search campaigns, expanding your reach through the content network as well as measuring and optimizing your results for better performance. We will also be covering some great tools that will help you identify new business opportunities and new search trends online using the Google Insights for Search tool. This educational sessions has been tailored made for agencies to give them a broader idea of the unique benefits of our services and product offerings to develop and grow with Google
11:00-12:30	Organic SEO	Technical Training Session on Organic Search Engine Optimisation techniques and opportunities. 10 tips on Organic SEO practices, how to harness search to reach your audience the importance and influence of website design for Organic SEO
12:30-14:00	LUNCH
14:00-16:00	Effective Measure Master Class	How media buyers can use the Effective Measure Online website measurement tool. Identifying websites user statistics across Middle East Websites, helping to make informed media buying decisions.