2010 Digimedia.ME Conference Partner Profile
Smart Thynking

Our thynking

Smart Thynking is an organization of rescued hospitality and travel professionals. Rescued from the frustration of emulators, bench markers and those idealizing 'more of the same'. We are 'people and customers' who want to change the course of hospitality and travel distribution. Thynkers in the newest sense. We value best practice but would rather deliver 'new' practice. With a respect for the obvious, we wish to explore the unexpected. 'Same' is to whisper. Smart Thynking is to ROAR.

Our purpose
Founded in September 2008 and based in Dubai, Smart Thynking is the region's leading distribution marketing and innovation consulting agency for hospitality and travel suppliers. Smart thynking specializes in helping hoteliers and travel organisations build holistic distribution marketing strategies. Untethered from corporate thynking, our smart team of cross pollinators, experience architects and story tellers will consider the 'whole' product and service; rooms, restaurants, bars, spa, membership, marinas, retail and other amenity offerings.

Smart expertise

Distribution Strategy: The 'story of your products journey' in driving demand.
An integrated approach to connect with all stakeholders across multiple channels, geographical regions and cultures.
Distribution Marketing: The 'architecture of channel experiences' to engage and convert.
Designing meaningful channel connections with customers through insight, analytics, relevance and reach.
Distribution Innovation: The 'thynking to identify new opportunities'.
A willingness to respect the obvious, the patience to see what others have overlooked and the daring to explore the unexpected.

Smart services:

• Hospitality audits
• Holistic distribution marketing strategy (CRS, GDS, TPI, Partnerships, Brand.com and CRO Operations)
• Digital Strategy
• eCRM
• Outsourced website management
• Multi channel content strategy
• Product and service development

Smart clients:

Smart Thynking has quickly established a distinguished client portfolio across hotel brands, independent properties and travel companies. Examples of recent clients include:

• Jumeirah Hotels & Resorts, Dubai
• Rocco Forte Collection, London
• Rotana Hotel Corporation, Abu Dhabi
• Emerald Vacation Group, Maldives
• Jebel Ali International Hotels, Dubai
• The Regency Kuwait, Kuwait
• Alshamel International (Regional Travel Management Company)

How we thynk

At its simplest, distribution is the 'story of your product's journey'. It is the activity that connects a buyer and seller with the intention of securing a transaction. For a hotel, this journey involves taking a hotel room, restaurant, spa, golf tee time, or marina berth to the potential customer – or at least the promise of (push) and attracting the customer to the hotel room, restaurant, spa, golf, or marina (pull). It is the architecture of positive experiences based on relevant and emotional connections.

How do you create a journey that is unique for your customers?

As the bridge that connects and integrates the established disciplines of sales, marketing, CRM and revenue management, distribution must consider every step in the customer journey. Before the customer is a guest at the hotel, during their stay and following their departure.

Each journey involves many channels, and each channel is an experience. Smart thynking are the experience architects that will assist you in the creation of relevant channel experiences for your rooms, seats, restaurants, spas, marinas and clubs.