2010 Digimedia.ME Conference Partner Profile
Google

Google provides search and advertising services, which together aim to organize the world’s information. In addition to its famous search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information.

Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful.

Search is how Google began, and it's at the heart of what we do today. We devote more engineering time to search than to any other product at Google, because we believe that search can always be improved. We are constantly working to provide you with more relevant results so that you find what you're looking for faster.

As a business, Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the hundreds of thousands of advertisers worldwide use our Google AdWords program to promote their products and services on the web.

A lot has changed since the first Google search engine appeared. We have grown and expanded our offerings from a single service to dozens, often in as many languages. We now have thousands of employees and offices around the world. But some things haven't changed: our dedication to our users and our belief in the possibilities of the Internet itself.