2010 Digimedia.ME Conference Partner Profile
Effective Measure

Effective Measure provides cutting edge digital audience measurement, website rankings, internet demographics and market intelligence for website publishers, media agencies and digital marketers. Using unique demographic technology, Effective Measure gives advertisers more representative, continually evolving demographic profiles.

Effective Measure enables advertisers to gain unrivalled insight into web, mobile and console usage across all publishers and websites, including full support for IFABC and IAB metrics and their definitions as well as insight into the user journey amongst publishers and websites. Discover the trends that can give your clients an advantage.